The Trusted Labels List

Every brand below has been researched, scored, and vetted by our team. Two scores. Zero corporate influence.

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Showing 47 brands

Cleaning $$$
10 · 10
Ingredients · Independence

Force of Nature

EPA-registered disinfectant made from salt, water, and vinegar. Nothing else.

Est. 2017 New York, NY
EPA RegisteredMade SAFE CertifiedSkin SAFE Certified +1
Read Full Review
Cleaning $$$
10 · 10
Ingredients · Independence

Branch Basics

One concentrate replaces every cleaner in your home. Made SAFE certified.

Est. 2012 San Antonio, TX
Made SAFE CertifiedEWG VerifiedLeaping Bunny Cruelty-Free
Read Full Review
Cleaning $$
10 · 10
Ingredients · Independence

Meliora Cleaning Products

Every ingredient listed on the label, every time. B Corp and Made SAFE.

Est. 2013 Chicago, IL
B Corp CertifiedMade SAFE CertifiedEWG Verified +2
Read Full Review
Cleaning $$
9 · 10
Ingredients · Independence

Truly Free Home

Cleaning products designed for chemically sensitive families. Refill pouches, not plastic bottles.

Est. 2016 Sarasota, FL
Non-Toxic CertifiedLeaping Bunny Cruelty-Free
Read Full Review
Cleaning $$
9 · 9
Ingredients · Independence

Earth Breeze

Liquidless laundry sheets that dissolve in water. Plastic-free packaging.

Est. 2019 Puyallup, WA
Dermatologist TestedHypoallergenicVegan +1
Read Full Review
Cleaning $$
9 · 10
Ingredients · Independence

Aunt Fannie's

Vinegar-based cleaning and pest solutions. Food-based ingredients throughout.

Est. 2013 New York, NY
EWG VerifiedEPA Safer Choice
Read Full Review
Cleaning $$
9 · 10
Ingredients · Independence

Molly's Suds

Born from loss. Laundry products free of the 700+ ingredients on their Never List.

Est. 2013 Indianapolis, IN
EWG VerifiedLeaping Bunny Cruelty-FreeVegan
Read Full Review
Cleaning VC-Backed $$
8 · 7
Ingredients · Independence

Blueland

Tablet-based cleaners. Buy the bottle once, refill with dissolvable tablets forever.

Est. 2019 New York, NY
EPA Safer ChoiceLeaping Bunny Cruelty-FreeCradle to Cradle Certified
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Cleaning $$$
9 · 10
Ingredients · Independence

Common Good

Refillable cleaning products sold in beautiful glass bottles. Minimal, effective formulas.

Est. 2011 New York, NY
BiodegradableLeaping Bunny Cruelty-Free
Read Full Review
Deodorant $$$
10 · 10
Ingredients · Independence

Primally Pure

Farm-to-body deodorant made with tallow and organic ingredients. Family-owned.

Est. 2015 Murrieta, CA
Certified Organic IngredientsNon-Toxic Verified
Read Full Review
Deodorant VC-Backed $$
10 · 9
Ingredients · Independence

Each & Every

Worry-free deodorant with only EWG Verified ingredients. Dead Sea salt powered.

Est. 2017 New York, NY
EWG VerifiedLeaping Bunny Cruelty-FreeVegan
Read Full Review
Deodorant $$
9 · 10
Ingredients · Independence

PiperWai

Activated charcoal deodorant. Shark Tank alum. Black woman-founded.

Est. 2014 New York, NY
EWG VerifiedLeaping Bunny Cruelty-FreeVegan
Read Full Review
Deodorant $
9 · 10
Ingredients · Independence

Humble Brands

Simple, effective natural deodorant. No baking soda option available.

Est. 2015 Paso Robles, CA
Leaping Bunny Cruelty-FreeVegan Options Available
Read Full Review
Shampoo $$$
9 · 10
Ingredients · Independence

Innersense Organic Beauty

Clean haircare that salon professionals actually use. USDA Organic ingredients.

Est. 2005 Concord, CA
USDA Organic IngredientsLeaping Bunny Cruelty-FreeB Corp Certified
Read Full Review
Shampoo $
8 · 10
Ingredients · Independence

Acure

Performance-driven clean beauty at drugstore prices. 100% vegan.

Est. 2009 Los Angeles, CA
100% VeganLeaping Bunny Cruelty-FreeUSDA Organic Ingredients
Read Full Review
Shampoo VC-Backed $$
9 · 9
Ingredients · Independence

Sienna Naturals

Clean haircare designed specifically for textured hair. Black woman-founded.

Est. 2020 Los Angeles, CA
Leaping Bunny Cruelty-FreeClean at Sephora Standard
Read Full Review
Multi-Category $$
10 · 10
Ingredients · Independence

ATTITUDE

EWG Verified across their entire line. Carbon-neutral and family-owned.

Est. 2006 Montreal, QC, Canada
EWG Verified (All Products)Carbon NeutralLeaping Bunny Cruelty-Free +2
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Body Wash $
10 · 10
Ingredients · Independence

Dr. Bronner's

Family-owned since 1948. Fair trade, organic, and uncompromisingly transparent.

Est. 1948 Vista, CA
USDA OrganicFair Trade CertifiedLeaping Bunny Cruelty-Free +2
Read Full Review
Body Wash $
9 · 10
Ingredients · Independence

Everyone by EO

Affordable clean body wash from the EO family. Non-GMO verified.

Est. 2011 San Rafael, CA
EWG VerifiedNon-GMO Project VerifiedLeaping Bunny Cruelty-Free +2
Read Full Review
Body Wash $$$
9 · 10
Ingredients · Independence

Bathing Culture

Mind and body wash in a reusable glass bottle. Organic and wildcrafted.

Est. 2017 San Francisco, CA
Organic IngredientsLeaping Bunny Cruelty-FreeB Corp Pending
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Body Wash $
8 · 10
Ingredients · Independence

Alaffia

Fair trade body care from Togo. Community-empowering shea butter products.

Est. 2004 Olympia, WA
B Corp CertifiedFair Trade CertifiedLeaping Bunny Cruelty-Free +1
Read Full Review
Cleaning $$
9 · 10
Ingredients · Independence

ECOS

A family-owned cleaning brand that has stayed independent since 1967.

Est. 1967 Cypress, CA
EPA Safer ChoiceLeaping Bunny (Cruelty-Free)Carbon Neutral +3
Read Full Review
Cleaning $$$
10 · 9
Ingredients · Independence

AspenClean

A family business whose cleaners are EWG Verified.

Est. 2004 North Vancouver, BC, Canada
EWG VerifiedEcoCertLeaping Bunny (Cruelty-Free)
Read Full Review
Cleaning VC-Backed $$
8 · 8
Ingredients · Independence

Dropps

Plastic-free laundry and dish pods from a founder-led B Corp.

Est. 2006 Philadelphia, PA
Certified B CorporationLeaping Bunny (Cruelty-Free)USDA Certified Biobased +1
Read Full Review
Cleaning VC-Backed $$
6 · 8
Ingredients · Independence

Tru Earth

Plastic-free laundry detergent sheets from an independent B Corp.

Est. 2019 Port Moody, BC, Canada
Certified B Corporation1% for the Planet (member)
Read Full Review
Deodorant $
9 · 10
Ingredients · Independence

Pretty Frank

The family-run natural deodorant that tells it like it is.

Est. 2012 Austin, TX
Leaping Bunny (Cruelty-Free)VeganNon-GMO +1
Read Full Review
Deodorant $$$
9 · 10
Ingredients · Independence

Soapwalla

The cult deodorant cream a lawyer-turned-maker built by hand in Brooklyn.

Est. 2009 Brooklyn, NY
VeganCruelty-FreeMade with certified-organic ingredients
Read Full Review
Deodorant $
8 · 9
Ingredients · Independence

Megababe

Aluminum-free, baking-soda-free, and self-funded by its founder.

Est. 2017 New York, NY
Leaping Bunny (Cruelty-Free)Vegan
Read Full Review
Deodorant $$
8 · 10
Ingredients · Independence

Real Purity

A roll-on natural deodorant from a fourth-generation family lab.

Est. 1986 Evansville, IN
PETA Cruelty-FreeVegan
Read Full Review
Shampoo $$
8 · 10
Ingredients · Independence

HiBAR

Salon-quality shampoo and conditioner bars with zero plastic.

Est. 2018 St. Paul, MN
Leaping Bunny (Cruelty-Free)Vegan Society Certified
Read Full Review
Shampoo VC-Backed $$
8 · 8
Ingredients · Independence

Ursa Major

Vermont-made clean haircare and skincare from a certified B Corp.

Est. 2010 Waterbury, VT
Certified B CorporationLeaping Bunny (Cruelty-Free)
Read Full Review
Shampoo $$
8 · 10
Ingredients · Independence

Plaine Products

Refillable shampoo and conditioner from a women-owned B Corp.

Est. 2017 Milford, OH
Certified B CorporationLeaping Bunny (Cruelty-Free)WBENC Women-Owned +1
Read Full Review
Shampoo $$
7 · 10
Ingredients · Independence

100% PURE

Fruit-pigmented clean haircare, bootstrapped and founder-owned.

Est. 2005 San Jose, CA
Leaping Bunny (Cruelty-Free)PETA Beauty Without Bunnies
Read Full Review
Body Wash $$
9 · 10
Ingredients · Independence

Vermont Soap

Family-run organic castile and bar soap from Vermont since 1992.

Est. 1992 Middlebury, VT
USDA Organic (most bars)Leaping Bunny (Cruelty-Free)
Read Full Review
Body Wash $
9 · 10
Ingredients · Independence

Chagrin Valley Soap & Salve

Family-made organic bar soap from a kitchen hobby turned Ohio workshop.

Est. 2001 Solon, OH
USDA OrganicLeaping Bunny (Cruelty-Free)
Read Full Review
Body Wash $$
8 · 10
Ingredients · Independence

Osmia

Doctor-founded bar soaps, still owned by the woman who made them.

Est. 2012 Carbondale, CO
PETA Cruelty-Free
Read Full Review
Skincare $
9 · 10
Ingredients · Independence

Badger

Family-made balms and oils from a New Hampshire farm, with labels you can actually read.

Est. 1995 Gilsum, NH
Certified B CorporationUSDA Certified OrganicFair Trade Certified
Read Full Review
Skincare $
8 · 9
Ingredients · Independence

Cocokind

Affordable, no-drama skincare from a founder who puts the cost breakdown on the box.

Est. 2014 San Francisco, CA
Leaping Bunny (Cruelty-Free)
Read Full Review
Skincare $$$
8 · 10
Ingredients · Independence

Maya Chia

Chia-oil-powered face oils and serums from a one-founder, no-investors company.

Est. 2014 Charleston, SC
Leaping Bunny (Cruelty-Free)
Read Full Review
Skincare VC-Backed $$
8 · 8
Ingredients · Independence

Necessaire

Body care that treats your skin below the neck like skincare, made by a B Corp.

Est. 2018 Los Angeles, CA
Certified B CorporationClimate Neutral CertifiedLeaping Bunny (Cruelty-Free) +1
Read Full Review
Skincare VC-Backed $
9 · 8
Ingredients · Independence

Three Ships

Plant-powered, EWG Verified serums and creams from two founders who kept control.

Est. 2017 Toronto, ON, Canada
EWG VerifiedLeaping Bunny (Cruelty-Free)
Read Full Review
Skincare $
8 · 9
Ingredients · Independence

Weleda

A century-old natural skincare maker owned by a foundation, not a beauty conglomerate.

Est. 1921 Arlesheim, Switzerland
NATRUE Natural CosmeticsCertified B CorporationUEBT (Union for Ethical BioTrade)
Read Full Review
Oral Care $$
9 · 10
Ingredients · Independence

Davids

EWG Verified, family-owned toothpaste in a recyclable metal tube.

Est. 2015 Southern California, USA
EWG VerifiedLeaping Bunny (Cruelty-Free)Vegan
Read Full Review
Oral Care $$
9 · 9
Ingredients · Independence

RiseWell

Dentist-made hydroxyapatite toothpaste from a bootstrapped family business.

Est. 2016 New York, NY
VeganCruelty-FreeMade in USA
Read Full Review
Oral Care $$
9 · 9
Ingredients · Independence

Redmond Earthpaste

A five-ingredient bentonite clay toothpaste from a Utah family company that owns its own mine.

Est. 2012 Heber City, UT
Non-GMOVeganGluten-Free
Read Full Review
Oral Care $$
9 · 8
Ingredients · Independence

Georganics

B Corp, plastic-free oral care: clay toothpaste and oil-pulling mouthwash.

Est. 2014 West Sussex, England, UK
Certified B CorporationCOSMOS NaturalVegan +1
Read Full Review
Oral Care $$
8 · 9
Ingredients · Independence

Uncle Harry's

Family-run, Ayurvedic-inspired remineralizing toothpaste and tooth powder.

Est. 1991 Redmond, WA
VeganCruelty-FreeFluoride-Free
Read Full Review

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