Why We Trust This Brand
Primally Pure's ingredient list reads like a farm inventory, not a chemistry lab. Tallow from grass-fed cattle, organic coconut oil, beeswax — these are ingredients with centuries of use. The company is wholly owned by Bethany McDaniel and her family, with zero outside investment. When they say 'farm to body,' they mean it literally.
Ingredients & Safety
Core formula: grass-fed tallow, organic virgin coconut oil, beeswax, non-nano zinc oxide, arrowroot powder, and kaolin clay. Zero synthetic ingredients. Zero preservatives (tallow and beeswax are naturally antimicrobial). The sensitive formula removes baking soda entirely. Every ingredient is food-grade.
Certifications
Full Ingredient List
Hover any ingredient for details.
Rendered fat from grass-fed cattle, biocompatible with human skin.
Also known as: Virgin Coconut Oil
Cold-pressed, unrefined coconut oil with natural antimicrobial properties.
Also known as: Cera Alba
Natural antimicrobial wax and binder.
Mineral-based UV filter and odor neutralizer, non-nano means particles too large to absorb through skin.
Also known as: Maranta Arundinacea
Natural moisture absorber.
Gentle mineral clay for absorption.
Also known as: Organic Essential Oil Blend, Essential Oils, Organic Essential Oils
Natural scent but specific components often not fully disclosed, can sensitize some individuals.
Ownership & Independence
Primally Pure is privately held and family-owned by Bethany McDaniel. Products are made at their facility in California. No venture capital, no corporate parent, no outside shareholders. Bethany and her husband run all operations.
Key Products
- Charcoal Deodorant
- Sensitive Deodorant (Baking Soda Free)
- Blue Tansy Deodorant
- Everything Spray
- Baby Balm