Why We Trust This Brand
Blueland has genuinely disrupted the cleaning industry by eliminating single-use plastic. Their tablet format is not a gimmick — it works. The ingredients are EPA Safer Choice certified, and the company is transparent about every component. The lower independence score reflects their significant venture capital funding, though the founder remains at the helm.
Ingredients & Safety
Plant-derived surfactants, mineral-based cleaning agents, and citric acid form the cleaning base. Free of parabens, ammonia, phthalates, chlorine bleach, and petroleum-based ingredients. EPA Safer Choice certified. Scored 8 because the tablet format requires some binding agents and stabilizers that, while safe, are more processed than the simplest clean brands.
Certifications
Full Ingredient List
Hover any ingredient for details.
Also known as: Baking Soda
Natural cleanser and deodorizer. Safe in cleaning; can irritate sensitive underarm skin in deodorant.
Also known as: Washing Soda, Soda Ash
Natural mineral cleanser.
Natural pH adjuster found in citrus fruits.
Also known as: AOS, Sodium C14-C16 Olefin Sulfonate
Plant-derived but stronger surfactant, more stripping than gentler alternatives.
Sulfate-based surfactant, milder than SLS but still in the sulfate family.
Also known as: Natural Fragrance
Broad label that can hide undisclosed components.
Ownership & Independence
Blueland has raised over $35 million in venture capital from investors including Justin Timberlake and the founders of Warby Parker. Sarah Paiji Yoo remains CEO but the board includes investor representatives. Scored 7 to reflect the significant VC presence, though the company has not been acquired by a corporation.
VC Funding Note
Has raised $35M+ in venture capital. Founder remains CEO but investors have board representation.
Key Products
- Clean Essentials Kit
- Laundry Tablets
- Dish Soap Tablets
- Toilet Cleaner Tablets
- Hand Soap Tablet Refills