Why We Trust This Brand
Alaffia combines clean ingredients with a genuine social mission. Their fair trade shea butter supply chain directly empowers women's cooperatives in Togo, and the company reinvests in education and maternal health. The products are affordable, widely available, and free of the worst offenders in personal care. B Corp certified since 2011.
Ingredients & Safety
Fair trade unrefined shea butter or virgin coconut oil as the base, combined with plant-derived surfactants, aloe vera, and botanical extracts. Free of parabens, phthalates, synthetic fragrances, and mineral oil. Scored 8 because some formulas use mild synthetic preservatives needed for shelf stability at the affordable price point, and some products contain naturally-derived fragrances.
Certifications
Full Ingredient List
Hover any ingredient for details.
Also known as: Aqua, Purified Water, H2O
Universal solvent and base for most formulations.
Also known as: AOS, Sodium C14-C16 Olefin Sulfonate
Plant-derived but stronger surfactant, more stripping than gentler alternatives.
Also known as: CAPB
Coconut-derived foam booster, amphoteric surfactant.
Ethically sourced shea butter from cooperatives.
Also known as: Salt
Thickener and natural mineral.
Natural pH adjuster found in citrus fruits.
Also known as: Glycerine, Vegetable Glycerin
Plant-derived humectant and moisturizer.
Also known as: Azadirachta Indica Oil
Traditional antibacterial and antifungal.
Ownership & Independence
Alaffia is founder-owned and operated as a Certified B Corporation. The company has not been acquired by a beauty conglomerate and has no venture capital investors. Community empowerment, not shareholder returns, drives business decisions.
Key Products
- Everyday Shea Body Wash
- Everyday Coconut Body Wash
- Beautiful Curls Defining Gel
- Shea Butter Hand & Body Lotion
- Neem Turmeric Natural Shampoo