Oral Care

RiseWell 9 · 9

Reviewed Jun 21, 2026

Dentist-made hydroxyapatite toothpaste from a bootstrapped family business.

Why We Trust This Brand

RiseWell uses hydroxyapatite, a mineral that is part of natural tooth enamel, and the formula is safe to swallow and free of fluoride, SLS, parabens, and artificial dyes. Just as important, the company is bootstrapped and family-run with no venture capital and no corporate owner.

Ingredients & Safety

Built on hydroxyapatite to support enamel without fluoride. Uses xylitol, free of SLS, parabens, sulfates, triclosan, and artificial flavors or dyes. Safe to swallow, which is handy for kids.

Certifications

Vegan Cruelty-Free Made in USA

Full Ingredient List

Hover any ingredient for details.

Safe Watch Caution
01
Hydroxyapatite
02
Xylitol
03
Calcium Carbonate
04
Vegetable Glycerin Also: Glycerine, Vegetable Glycerin

Also known as: Glycerine, Vegetable Glycerin

Plant-derived humectant and moisturizer.

05
Water Also: Aqua, Purified Water

Also known as: Aqua, Purified Water, H2O

Universal solvent and base for most formulations.

06
Silica
07
Peppermint Oil

Ownership & Independence

RiseWell is a privately held, founder-owned company. Per Crunchbase it has not raised any funding rounds and is self-funded by the Estradas, who describe it as a family-run business.

Key Products

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