Roundup Cleaning
The 6 Best Non-Toxic Cleaning Products (Actually Independent)
We tested and scored 10+ cleaning brands. These 6 are truly non-toxic AND independently owned.
Read article →Independent Research Since 2026
We Read the Labels
So You Don't Have To
Every product gets two scores: ingredient safety and brand independence. Because "natural" on the label doesn't mean much when a conglomerate is writing the check.
9 Ingredients
10 Independence
1–10 Ingredients Scored
Ownership Verified
100% Independent Research
22+ Brands Reviewed
The Truth
Who Really Owns It?
These brands market themselves as natural and independent. They're not.
Editor's Picks
Top Rated Brands
Editor's Choice Cleaning
Force of Nature
EPA-registered disinfectant made from salt, water, and vinegar. Nothing else.
Cleaning Cleaning Deodorant
Branch Basics
One concentrate replaces every cleaner in your home. Made SAFE certified.
10 Ingr.
10 Indep.
Meliora Cleaning Products
Every ingredient listed on the label, every time. B Corp and Made SAFE.
10 Ingr.
10 Indep.
Primally Pure
Farm-to-body deodorant made with tallow and organic ingredients. Family-owned.
10 Ingr.
10 Indep.
Categories
Browse by Category
Cleaning
10 brandsNon-toxic sprays, concentrates & laundry detergents from brands nobody owns but their founders.
Top pick: Force of Nature 10/10 Browse →
Deodorant
5 brandsAluminum-free deodorants that actually work — and aren't secretly owned by P&G.
Top pick: Primally Pure 10/10 Browse →
Shampoo
10 brandsSulfate-free, silicone-free shampoos from founder-owned brands. Not Unilever subsidiaries.
Top pick: Innersense 10/10 Browse →
Body Wash
4 brandsClean liquid body washes from independently owned companies. Gentle on skin and conscience.
Top pick: Everyone (EO) 10/10 Browse →
Research & Reviews
From the Blog
Investigation Cleaning
Who Really Owns Your 'Natural' Cleaning Products?
Mrs. Meyer's, Method, Ecover, and Seventh Generation are all owned by two companies. We followed the money.
Read article → Investigation Deodorant
Native Isn't Indie — Here's What to Use Instead
Native was bought by P&G in 2017 for $100M. Here are 5 truly independent alternatives.
Read article →Stay Current
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