Browse by Category
Every product, researched and scored
Pick a category to see which brands we trust, which ones failed our tests, and which "clean" brands are secretly owned by the companies you're trying to avoid.
Household Cleaning
13 brandsNon-toxic sprays, concentrates, and laundry detergents from brands nobody owns but their founders. Not Mrs. Meyer's (SC Johnson). Not Seventh Generation (Unilever).
Deodorant
8 brandsAluminum-free deodorants that actually work, and aren't secretly owned by P&G or Unilever. Native and Schmidt's didn't make the cut.
Shampoo & Conditioner
8 brandsSulfate-free, silicone-free shampoos from founder-owned brands. Not SheaMoisture (Unilever). Not Mielle (P&G). The real independents.
Body Wash
7 brandsClean body washes and bar soaps from independently owned companies. Dr. Squatch just went to Unilever; here are the ones that are still indie.
Skincare
6 brandsClean moisturizers, serums, and balms from founder- and family-owned brands. Not Burt's Bees (Clorox). Not Paula's Choice (Unilever). The genuine independents.
Oral Care
5 brandsFluoride-free and hydroxyapatite toothpastes, tablets, and powders from family businesses. Not Tom's of Maine or Hello (both Colgate-Palmolive).
More categories coming soon, including sunscreen, baby products, and makeup. Each follows the same dual-score methodology: ingredient safety and brand independence.