Browse by Category
Every product, researched and scored
Pick a category to see which brands we trust, which ones failed our tests, and which "clean" brands are secretly owned by the companies you're trying to avoid.
Household Cleaning
10 brandsNon-toxic sprays, concentrates, and laundry detergents from brands nobody owns but their founders. Not Mrs. Meyer's (SC Johnson). Not Seventh Generation (Unilever).
Deodorant
5 brandsAluminum-free deodorants that actually work — and aren't secretly owned by P&G or Unilever. Native and Schmidt's didn't make the cut.
Shampoo & Conditioner
10 brandsSulfate-free, silicone-free shampoos from founder-owned brands. Not SheaMoisture (Unilever). Not Mielle (P&G). The real independents.
Body Wash
4 brandsClean body washes from independently owned companies. Dr. Squatch just went to Unilever — here are the ones that are still indie.
More categories coming soon — including skincare, sunscreen, baby products, and oral care. Each follows the same dual-score methodology: ingredient safety and brand independence.
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