Deodorant

PiperWai 9 · 10

Reviewed Feb 26, 2026

Activated charcoal deodorant. Shark Tank alum. Black woman-founded.

Why We Trust This Brand

PiperWai pioneered the activated charcoal deodorant category and has remained independent despite Shark Tank fame and numerous acquisition offers. The formula is EWG Verified, the ingredient list is short and recognizable, and the company is still owned by its founder.

Ingredients & Safety

Activated charcoal (odor absorption), shea butter, coconut oil, cocoa seed butter, vitamin E, tapioca starch, and essential oils. No aluminum, no baking soda, no propylene glycol, no parabens. EWG Verified. Scored 9 rather than 10 because essential oils are used for scent, which can cause sensitivity in some users.

Certifications

EWG Verified Leaping Bunny Cruelty-Free Vegan

Full Ingredient List

Hover any ingredient for details.

Safe Watch Caution
01
Activated Charcoal

Draws out impurities and odor-causing bacteria through adsorption.

02
Organic Shea Butter Also: Shea Butter, Butyrospermum Parkii Butter

Also known as: Shea Butter, Butyrospermum Parkii Butter

Rich moisturizer.

03
Organic Coconut Oil Also: Coconut Oil, Cocos Nucifera Oil

Also known as: Coconut Oil, Cocos Nucifera Oil

Moisturizing and antimicrobial.

04
Cacao Seed Butter Also: Cocoa Butter, Theobroma Cacao Seed Butter

Also known as: Cocoa Butter, Theobroma Cacao Seed Butter

Skin-nourishing butter.

05
Tocopherol Also: Vitamin E

Also known as: Vitamin E

Natural antioxidant and preservative.

06
Organic Tapioca Starch Also: Tapioca Starch

Also known as: Tapioca Starch

Natural moisture absorber.

07
Essential Oil Blend Also: Organic Essential Oil Blend, Essential Oils

Also known as: Organic Essential Oil Blend, Essential Oils, Organic Essential Oils

Natural scent but specific components often not fully disclosed, can sensitize some individuals.

Ownership & Independence

PiperWai is privately held and founder-owned by Jess Edelstein. Despite appearing on Shark Tank and receiving national press, the company has remained independently owned with no corporate parent.

Key Products

  • Activated Charcoal Deodorant (Jar)
  • Activated Charcoal Deodorant (Stick)
  • Natural Body Wash
  • Travel Size Deodorant

Convinced? Try PiperWai.

Visit their website to see products and pricing.

Visit PiperWai →