Why We Trust This Brand
Truly Free Home was built by a family dealing with chemical sensitivities, and that personal stake shows in every formulation decision. The company is entirely family-owned with no outside investors. Their ingredient lists are short, fully disclosed, and specifically vetted for sensitizers that other "clean" brands still include.
Ingredients & Safety
All formulas avoid the top allergens and sensitizers: no fragrances (natural or synthetic), no essential oils, no SLS/SLES, no methylisothiazolinone, no optical brighteners, no 1,4-dioxane. The laundry wash uses plant-based surfactants and enzymes in a concentrated format. Scored 9 instead of 10 due to the use of some processed surfactant blends that are safe but not as minimally formulated as brands like Meliora.
Certifications
Full Ingredient List
Hover any ingredient for details.
Also known as: Aqua, Purified Water, H2O
Universal solvent and base for most formulations.
Also known as: SCS, Sodium Coco-Sulfate
Coconut-derived cleanser. NOT the same as SLS despite similar name.
Also known as: Coco-Glucoside
Gentle plant-derived surfactant from coconut and fruit sugars.
Also known as: Salt
Thickener and natural mineral.
Natural pH adjuster found in citrus fruits.
Effective stain remover but can cause skin irritation in concentrated form.
Breaks down starch-based stains, generally safe but can sensitize some individuals.
Ownership & Independence
Truly Free Home is privately held and family-owned by the Danhakl family. The company has not accepted venture capital funding and operates independently with no corporate parent.
Key Products
- Non-Toxic Laundry Wash
- Dish Soap Refills
- All-Purpose Cleaner
- Oxygen Boost
- Dryer Angel Sheets