Why We Trust This Brand
Each & Every is the only major deodorant brand where every single ingredient is EWG Verified. This is not a partial claim or a marketing spin — the entire formula has been independently vetted. The Dead Sea salt approach avoids both aluminum and baking soda, solving the two biggest complaint triggers in natural deodorant.
Ingredients & Safety
Dead Sea salt (odor neutralizer), organic coconut oil, non-GMO candelilla wax, organic tapioca starch, and essential oils. Every ingredient is EWG Verified. No aluminum, no baking soda, no parabens, no propylene glycol, no phthalates. The unscented version eliminates even essential oils.
Certifications
Full Ingredient List
Hover any ingredient for details.
Mineral-rich salt, creates environment hostile to odor-causing bacteria.
Also known as: MCT Oil, Coconut-Derived MCT Oil
Lightweight moisturizer from coconut.
Also known as: Coconut Oil, Cocos Nucifera Oil
Moisturizing and antimicrobial.
Plant-based wax, vegan alternative to beeswax.
Also known as: Tapioca Starch
Natural moisture absorber.
Mineral-based odor neutralizer, gentle alternative to baking soda.
Also known as: Organic Essential Oil Blend, Essential Oils, Organic Essential Oils
Natural scent but specific components often not fully disclosed, can sensitize some individuals.
Ownership & Independence
Each & Every is founder-led by Sarah Ribner. The company has taken some venture capital to fund growth but remains founder-controlled. Scored 9 on independence because of VC participation, though no corporate parent is involved.
VC Funding Note
Has accepted some venture capital for growth but founder remains in control.
Key Products
- Lavender & Lemon Deodorant
- Cedar & Vanilla Deodorant
- Coconut & Lime Deodorant
- Fragrance Free Deodorant
- Rose & Vanilla Deodorant