Why We Trust This Brand
Branch Basics earns a perfect ingredient score because their formula has been independently screened by Made SAFE and passes EWG verification. The company remains entirely founder-owned with no VC investment, giving them full control over formulation. They have never reformulated for cost savings, and their ingredient transparency is total — no "proprietary blends" or hidden components.
Ingredients & Safety
Plant-based surfactants derived from coconut and corn, with mineral-based cleaning agents. The formula is free of fragrances (even "natural" essential oils), parabens, phthalates, formaldehyde, SLS/SLES, and every ingredient on the Made SAFE Banned List. Independently tested for over 500 known toxins.
Certifications
Full Ingredient List
Hover any ingredient for details.
Also known as: Aqua, Purified Water, H2O
Universal solvent and base for most formulations.
Also known as: Coco-Glucoside
Gentle plant-derived surfactant from coconut and fruit sugars.
Also known as: SCS, Sodium Coco-Sulfate
Coconut-derived cleanser. NOT the same as SLS despite similar name.
Ultra-mild plant-derived surfactant, one of the gentlest available.
Also known as: Salt
Thickener and natural mineral.
Also known as: Chamomile Extract
Calming and anti-inflammatory.
Plant-derived chelating agent from rice bran.
Buffering agent derived from citric acid.
Ownership & Independence
Branch Basics is privately held and owned by its three co-founders: Marilee Nelson, Allison Evans, and Kelly Love. The company has not accepted venture capital and has no corporate parent company. Decision-making remains with the founding team.
Key Products
- The Concentrate
- Premium Starter Kit
- Laundry Kit
- Bathroom Kit
- Oxygen Boost