Why We Trust This Brand
Aunt Fannie's earns trust through total ingredient transparency and a genuinely novel approach — treating cleaning products with the same rigor as food products. The founder's food-industry background brings a different standard of ingredient scrutiny. The company is entirely founder-owned with no corporate backing.
Ingredients & Safety
All products are built on a vinegar and plant-surfactant base. No synthetic fragrances — scent comes from essential oils. No bleach, ammonia, quats, or synthetic preservatives. EWG Verified across the line. Scored 9 rather than 10 because essential oils, while natural, can be sensitizing for some individuals.
Certifications
Full Ingredient List
Hover any ingredient for details.
Also known as: Acetic Acid, White Distilled Vinegar
Natural cleaning agent.
Also known as: Aqua, Purified Water, H2O
Universal solvent and base for most formulations.
Also known as: AOS, Sodium C14-C16 Olefin Sulfonate
Plant-derived but stronger surfactant, more stripping than gentler alternatives.
Ultra-gentle plant-derived surfactant.
Also known as: Lavandula Angustifolia Oil
Natural scent, potential allergen for sensitive skin.
Natural scent, potential allergen for sensitive individuals.
Ownership & Independence
Aunt Fannie's is privately held and founder-owned by Mat Franken. No venture capital, no corporate parent, no outside shareholders. Product formulation decisions remain with the founding team.
Key Products
- Vinegar Floor Cleaner
- Glass & Window Cleaner
- FlyPunch Fruit Fly Trap
- Ant Remedy
- Multi-Surface Cleaner