Why We Trust This Brand
Innersense is the rare clean haircare brand that has been adopted by professional salons — not as a compromise, but as a preference. Founded by industry veterans who knew both the conventional and clean worlds, they built products that perform at salon level with genuinely clean ingredients. The company is founder-owned after nearly 20 years in business.
Ingredients & Safety
Formulas built on USDA Organic ingredients including aloe vera, coconut oil, jojoba, and botanical extracts. Free of sulfates, silicones, parabens, phthalates, mineral oil, petroleum, and synthetic fragrances. Uses plant-based alternatives to silicones for slip and shine. Scored 9 because some products contain naturally-derived preservatives and mild surfactants needed for performance.
Certifications
Full Ingredient List
Hover any ingredient for details.
Also known as: Aloe Vera
Soothing and hydrating.
Also known as: Aqua, Purified Water, H2O
Universal solvent and base for most formulations.
Also known as: SCI
Very gentle coconut-derived surfactant, often called "baby foam."
Also known as: CAPB
Coconut-derived foam booster, amphoteric surfactant.
Amino acid-based gentle surfactant derived from coconut.
Also known as: Glycerine, Vegetable Glycerin
Plant-derived humectant and moisturizer.
Emollient derived from jojoba oil.
Natural silicone alternative for shine and slip.
Also known as: Calophyllum Inophyllum Seed Oil
Traditional healing oil.
Strengthens hair, plant-based alternative to keratin.
Ownership & Independence
Innersense is privately held and founder-owned by Greg and Joanne Starkman since 2005. No venture capital, no corporate parent. After nearly 20 years, they have chosen to remain independent rather than sell to a beauty conglomerate.
Key Products
- Hydrating Cream Shampoo
- Color Awakening Hairbath
- Quiet Calm Curl Control
- Harmonic Healing Oil
- Pure Inspiration Daily Conditioner