Household Cleaning

The Best Non-Toxic Cleaning Products from Independent Brands

The cleaning aisle is full of brands that look natural but aren't. Mrs. Meyer's? SC Johnson (they make Raid). Method? Also SC Johnson. Seventh Generation? Unilever. Here are the ones that are actually independent.

Our Trusted Picks

Every brand below has been researched, scored, and vetted. Clean ingredients and independent ownership.

Buyer Beware

These "Natural" Cleaning Brands Aren't What You Think

They have pretty labels and botanical names, but they're owned by the same mega-corporations that make conventional cleaning products. Here's who really profits when you buy them.

Cleaning

Mrs. Meyer's

Owned by SC Johnson

Acquired 2008
Cleaning

Method

Owned by SC Johnson

Acquired 2017
Cleaning

Ecover

Owned by SC Johnson

Acquired 2017
Cleaning

Seventh Generation

Owned by Unilever

Acquired 2016
Cleaning

Babyganics

Owned by SC Johnson

Acquired 2016

Note: We're not saying these products will harm you — some contain decent ingredients. The issue is ownership. When you buy Mrs. Meyer's, your money goes to SC Johnson, the same company that makes Raid, Glade, and OFF!. We believe you deserve to know where your money actually goes.

What to Look for in a Clean, Independent Cleaning Product

Ingredients that matter

The safest cleaning products use plant-derived surfactants, essential oils (or are fragrance-free), and mineral-based ingredients. Look for full ingredient disclosure on the label or website — if a brand won't tell you what's in the bottle, that's a red flag.

Avoid products with synthetic fragrances (often listed as "fragrance" or "parfum"), chlorine bleach, ammonia, triclosan, 2-butoxyethanol, or phthalates. These are linked to endocrine disruption, respiratory issues, and skin sensitization.

Certifications worth trusting

EPA Safer Choice means every ingredient has been reviewed for safety. MADE SAFE screens for toxins, endocrine disruptors, and carcinogens. EWG Verified means the product meets strict health criteria. B Corp certifies the company's overall ethical practices, including environmental and social impact.

The concentrate advantage

Many of our top-rated brands (Branch Basics, Truly Free Home, Blueland) use concentrates or tablets that you mix with water at home. This isn't just better for the environment — it's a sign the brand is focused on the product, not the marketing. You're not paying to ship water across the country.

Red flags to watch for

  • "Natural" or "green" on the label — These terms have no legal definition. Anyone can use them.
  • Botanical imagery with no certification — Pictures of lavender fields don't mean the product is safe.
  • "Proprietary blend" — If they won't list the ingredients, they're hiding something.
  • Parent company buried in fine print — Check the back of the bottle. If it says "distributed by SC Johnson" or "a Unilever brand," you know what you're dealing with.

Frequently Asked Questions

Are non-toxic cleaning products as effective as conventional ones?

Yes — and some are more effective. Force of Nature's electrolyzed water technology is an EPA-registered disinfectant that kills 99.9% of germs. Branch Basics' concentrate handles everything from glass to grease. The difference is these products achieve results without endocrine disruptors, synthetic fragrances, or volatile organic compounds.

What's wrong with brands like Mrs. Meyer's and Seventh Generation?

The products themselves may contain decent ingredients (though many still use synthetic fragrances). The issue is ownership. Mrs. Meyer's, Method, Ecover, and Babyganics are all owned by SC Johnson — the company that makes Raid, Glade, and Windex. Seventh Generation is owned by Unilever. When you buy these brands, you're funding the same corporations that make the toxic products you're trying to avoid.

Are refillable cleaning products worth the upfront cost?

Almost always. Brands like Branch Basics, Truly Free Home, and Blueland use concentrated formulas that you dilute at home. A single bottle of Branch Basics concentrate makes dozens of bottles of cleaner. Over a year, most families save 40-60% compared to buying conventional cleaning products — and you generate far less plastic waste.

What certifications should I look for on a cleaning product label?

The strongest certifications are EPA Safer Choice, MADE SAFE, EWG Verified, and USDA Organic. B Corp certification indicates ethical business practices but doesn't directly verify ingredient safety. Avoid vague claims like "natural," "green," or "eco-friendly" — these terms have no legal definition and are often used by corporate-owned brands for greenwashing.

Why does brand independence matter for cleaning products?

Independent brands answer to their customers, not shareholders. When SC Johnson buys a brand like Method, the priority shifts to margin optimization — cheaper ingredients, more fragrance to mask quality changes, and bigger marketing budgets to maintain the illusion. Independent founders are more likely to reformulate when better ingredients become available, maintain transparency about their supply chain, and keep prices fair.