Why We Trust This Brand
Puracy's founding by a doctor and a biochemist brings a clinical rigor to formulation that most clean brands lack. Every product goes through efficacy testing alongside safety screening. The company has grown steadily through DTC and retail without selling to a corporate parent.
Ingredients & Safety
Plant-derived surfactants from coconut, corn, and other renewable sources. All formulas are free of sulfates, parabens, phosphates, chlorine, dyes, and animal-derived ingredients. EPA Safer Choice certified. Scored 9 because some products contain plant-derived preservatives and fragrance compounds that, while safe, add complexity to the ingredient list.
Certifications
Full Ingredient List
Hover any ingredient for details.
Also known as: Aqua, Purified Water, H2O
Universal solvent and base for most formulations.
Ultra-mild plant-derived surfactant, one of the gentlest available.
Plant-derived water softener and chelating agent.
Also known as: Glycerine, Vegetable Glycerin
Plant-derived humectant and moisturizer.
Natural pH adjuster found in citrus fruits.
Also known as: NaCl, Sodium Chloride
Natural mineral, thickener, and preservative.
Also known as: Organic Essential Oil Blend, Essential Oils, Organic Essential Oils
Natural scent but specific components often not fully disclosed, can sensitize some individuals.
Ownership & Independence
Puracy is co-founder-led by Paul Tracy and Sean Busch. The company has taken some growth capital to fund retail expansion but remains founder-controlled. Scored 9 on independence to reflect the outside investment while acknowledging the founders retain control.
VC Funding Note
Has accepted growth capital for retail expansion, but founders retain operational control.
Key Products
- Natural Multi-Surface Cleaner
- Plant-Based Laundry Detergent
- Natural Dish Soap
- Organic Baby Shampoo
- Natural Stain Remover