10 Ingredients
10 Independence
Primally Pure
Farm-to-body deodorant made with tallow and organic ingredients. Family-owned.
Read Review Deodorant
Humble Brands
Simple, effective natural deodorant. No baking soda option available.
- Founded
- 2015
- Headquarters
- Paso Robles, CA
- Ownership
- Founder-owned
- Price Range
- $
9 Ingredients
10 Independence
Why We Trust This Brand
Humble Brands earns trust through radical simplicity. Five ingredients in the original formula. They have resisted the temptation to add trendy ingredients or reformulate for marketing purposes. The company remains founder-owned and keeps prices genuinely affordable — something rare in the natural deodorant space.
Ingredient Deep Dive
Original formula: organic coconut oil, corn starch, baking soda, beeswax, essential oils. Sensitive formula replaces baking soda with magnesium hydroxide. That is the complete ingredient list. No preservatives needed because the formula contains no water. Scored 9 because essential oils provide scent, and baking soda can irritate sensitive skin (though they offer a baking soda-free option).
Certifications
Leaping Bunny Cruelty-Free Vegan Options Available
Ownership & Independence
Humble Brands is privately held and founder-owned. No venture capital, no corporate parent. The company has grown organically through retail partnerships and word of mouth.
Key Products
- Original Formula Deodorant
- Sensitive Skin Deodorant (No Baking Soda)
- Kids Deodorant
- Fragrance Free Deodorant
- Simply Unscented
The Bottom Line
Humble Brands
9 Ingredients
10 Independence
Humble Brands (originally Humble Deodorant) makes straightforward natural deodorant with a simple philosophy: use as few ingredients as possible and make them all recognizable. Their original formula uses five ingredients. Five.