Ownership Expose

Who Really Owns Mrs. Meyer's Clean Day?

Mrs. Meyer's is owned by SC Johnson — the same company behind Raid, Off!, Windex, Glade, Scrubbing Bubbles, and Pledge.

They also own Method and Ecover. Three of the most popular "natural" cleaning brands, all owned by the same chemical company.

The Ownership Timeline

2001

Founded by Monica Nassif

Monica Nassif launches Mrs. Meyer's Clean Day under her parent company Caldrea Co. The brand is named after her mother, Thelma Meyer, and emphasizes garden-inspired scents with plant-derived cleaning ingredients. The folksy branding and floral fragrances carve out a new "premium natural cleaning" category.

2001–2008

Growth as an Independent Brand

Mrs. Meyer's grows from a niche brand sold in co-ops to a mainstream presence in Target, Whole Foods, and grocery stores. The lavender dish soap becomes iconic. Consumers embrace it as a more natural alternative to conventional cleaners.

2008

SC Johnson Acquires Caldrea Co.

SC Johnson — the privately held company behind Raid, Off!, Windex, Glade, Scrubbing Bubbles, Pledge, and Mr. Muscle — acquires Caldrea Co., the parent company of Mrs. Meyer's Clean Day. The financial terms were not publicly disclosed.

2017–Present

SC Johnson Expands Its "Natural" Portfolio

SC Johnson also acquires Method (2012) and Ecover (2017). Three of the most recognizable "natural" cleaning brands — Mrs. Meyer's, Method, and Ecover — are now all owned by the same company that makes Raid bug spray.

What This Means for You

SC Johnson is a $13 billion privately held company. Their product portfolio tells a clear story: they sell Raid bug spray and Mrs. Meyer's lavender dish soap from the same corporate headquarters in Racine, Wisconsin.

Here's what's especially worth knowing: SC Johnson didn't just buy Mrs. Meyer's. They also acquired Method in 2012 and Ecover in 2017. Three of the most recognizable "green cleaning" brands in America are all owned by the same company. If you switched from Mrs. Meyer's to Method thinking you were choosing a different company — you weren't.

Mrs. Meyer's products aren't terrible. They test better than many conventional cleaners. But the "folksy," "family recipe" branding is corporate marketing. The company named after someone's mother is run by a $13 billion corporation that makes its real money selling conventional chemical products.

The ingredients have also evolved since acquisition. SC Johnson has made some formulation changes, and while the products still contain plant-derived cleaning agents, they also include synthetic fragrances and preservatives that genuinely independent clean brands avoid entirely.

Independent Alternatives