10 Ingredients
9 Independence
Each & Every
Worry-free deodorant with only EWG Verified ingredients. Dead Sea salt powered.
Read Review Deodorant
Primally Pure
Farm-to-body deodorant made with tallow and organic ingredients. Family-owned.
- Founded
- 2015
- Headquarters
- Murrieta, CA
- Ownership
- Founder-owned by Bethany McDaniel
- Price Range
- $$$
10 Ingredients
10 Independence
Why We Trust This Brand
Primally Pure's ingredient list reads like a farm inventory, not a chemistry lab. Tallow from grass-fed cattle, organic coconut oil, beeswax — these are ingredients with centuries of use. The company is wholly owned by Bethany McDaniel and her family, with zero outside investment. When they say 'farm to body,' they mean it literally.
Ingredient Deep Dive
Core formula: grass-fed tallow, organic virgin coconut oil, beeswax, non-nano zinc oxide, arrowroot powder, and kaolin clay. Zero synthetic ingredients. Zero preservatives (tallow and beeswax are naturally antimicrobial). The sensitive formula removes baking soda entirely. Every ingredient is food-grade.
Certifications
Certified Organic Ingredients Non-Toxic Verified
Ownership & Independence
Primally Pure is privately held and family-owned by Bethany McDaniel. Products are made at their facility in California. No venture capital, no corporate parent, no outside shareholders. Bethany and her husband run all operations.
Key Products
- Charcoal Deodorant
- Sensitive Deodorant (Baking Soda Free)
- Blue Tansy Deodorant
- Everything Spray
- Baby Balm
The Bottom Line
Primally Pure
10 Ingredients
10 Independence
Primally Pure makes what might be the cleanest deodorant on the market. Their signature product uses a tallow-based formula — rendered fat from grass-fed cattle — combined with organic coconut oil, beeswax, non-nano zinc oxide, and arrow root powder. No aluminum, no baking soda (in their sensitive formula), and no synthetic anything.