10 Ingredients
10 Independence
Primally Pure
Farm-to-body deodorant made with tallow and organic ingredients. Family-owned.
Read Review Deodorant
PiperWai
Activated charcoal deodorant. Shark Tank alum. Black woman-founded.
- Founded
- 2014
- Headquarters
- New York, NY
- Ownership
- Founder-owned by Jess Edelstein
- Price Range
- $$
9 Ingredients
10 Independence
Why We Trust This Brand
PiperWai pioneered the activated charcoal deodorant category and has remained independent despite Shark Tank fame and numerous acquisition offers. The formula is EWG Verified, the ingredient list is short and recognizable, and the company is still owned by its founder.
Ingredient Deep Dive
Activated charcoal (odor absorption), shea butter, coconut oil, cocoa seed butter, vitamin E, tapioca starch, and essential oils. No aluminum, no baking soda, no propylene glycol, no parabens. EWG Verified. Scored 9 rather than 10 because essential oils are used for scent, which can cause sensitivity in some users.
Certifications
EWG Verified Leaping Bunny Cruelty-Free Vegan
Ownership & Independence
PiperWai is privately held and founder-owned by Jess Edelstein. Despite appearing on Shark Tank and receiving national press, the company has remained independently owned with no corporate parent.
Key Products
- Activated Charcoal Deodorant (Jar)
- Activated Charcoal Deodorant (Stick)
- Natural Body Wash
- Travel Size Deodorant
The Bottom Line
PiperWai
9 Ingredients
10 Independence
PiperWai was founded by Jess Edelstein and Sarah Ribner (yes, the same Sarah Ribner who later founded Each & Every — she left PiperWai before starting it). The brand gained national attention on Shark Tank and became one of the first activated charcoal deodorants on the mass market.