10 Ingredients
10 Independence
Primally Pure
Farm-to-body deodorant made with tallow and organic ingredients. Family-owned.
Read Review Deodorant VC-Backed
Each & Every
Worry-free deodorant with only EWG Verified ingredients. Dead Sea salt powered.
- Founded
- 2017
- Headquarters
- New York, NY
- Ownership
- Founder-led by Sarah Ribner
- Price Range
- $$
10 Ingredients
9 Independence
Why We Trust This Brand
Each & Every is the only major deodorant brand where every single ingredient is EWG Verified. This is not a partial claim or a marketing spin — the entire formula has been independently vetted. The Dead Sea salt approach avoids both aluminum and baking soda, solving the two biggest complaint triggers in natural deodorant.
Ingredient Deep Dive
Dead Sea salt (odor neutralizer), organic coconut oil, non-GMO candelilla wax, organic tapioca starch, and essential oils. Every ingredient is EWG Verified. No aluminum, no baking soda, no parabens, no propylene glycol, no phthalates. The unscented version eliminates even essential oils.
Certifications
EWG Verified Leaping Bunny Cruelty-Free Vegan
Ownership & Independence
Each & Every is founder-led by Sarah Ribner. The company has taken some venture capital to fund growth but remains founder-controlled. Scored 9 on independence because of VC participation, though no corporate parent is involved.
VC Funding Note
Has accepted some venture capital for growth but founder remains in control.
Key Products
- Lavender & Lemon Deodorant
- Cedar & Vanilla Deodorant
- Coconut & Lime Deodorant
- Fragrance Free Deodorant
- Rose & Vanilla Deodorant
The Bottom Line
Each & Every
10 Ingredients
9 Independence
Each & Every makes natural deodorant with one of the strongest ingredient commitments in the category: every single ingredient is EWG Verified, meaning it has been independently assessed and rated as safe by the Environmental Working Group. No other major deodorant brand can make this claim.