9 Ingredients
10 Independence
Innersense Organic Beauty
Clean haircare that salon professionals actually use. USDA Organic ingredients.
Read Review Shampoo VC-Backed
Sienna Naturals
Clean haircare designed specifically for textured hair. Black woman-founded.
- Founded
- 2020
- Headquarters
- Los Angeles, CA
- Ownership
- Founder-led by Hannah Diop
- Price Range
- $$
9 Ingredients
9 Independence
Why We Trust This Brand
Sienna Naturals fills a crucial gap: genuinely clean haircare for textured hair. Most "clean" haircare brands formulate for straight or wavy hair, while most textured hair brands still use conventional ingredients. Hannah Diop built a brand that does both — clean ingredients in formulas that actually work for coily and curly hair patterns.
Ingredient Deep Dive
Gentle plant-based cleansers, hyaluronic acid for hydration, botanical extracts including blue tansy and moringa. Free of sulfates, silicones, parabens, phthalates, mineral oil, and petroleum. Formulated specifically for the porosity and moisture needs of textured hair. Scored 9 because some products use mild preservatives and naturally-derived emulsifiers.
Certifications
Leaping Bunny Cruelty-Free Clean at Sephora Standard
Ownership & Independence
Sienna Naturals is founder-led by Hannah Diop. The company has taken some investment capital to fund retail expansion into Target. Scored 9 on independence to reflect outside investment while noting the founder remains in control and no corporate acquisition has occurred.
VC Funding Note
Has taken investment capital for retail expansion. Founder retains control.
Key Products
- H.A.P.I. Shampoo
- Dew Magic Leave-In Conditioner
- Lock & Seal Moisturizing Spray
- Plant Power Scalp Serum
- Salon-In-A-Box Set
The Bottom Line
Sienna Naturals
9 Ingredients
9 Independence
Sienna Naturals was founded by Hannah Diop to address a significant gap in the clean beauty market: there were almost no truly clean haircare brands formulated specifically for textured, coily, and curly hair. Most natural haircare for textured hair still relied on silicones, sulfates, and heavy oils that build up over time.