10 Ingredients
10 Independence
Force of Nature
EPA-registered disinfectant made from salt, water, and vinegar. Nothing else.
Read Review Cleaning VC-Backed
Puracy
Developed by doctors. Plant-based cleaning and personal care.
- Founded
- 2013
- Headquarters
- Austin, TX
- Ownership
- Co-founder-led by Paul Tracy and Sean Busch
- Price Range
- $$
9 Ingredients
9 Independence
Why We Trust This Brand
Puracy's founding by a doctor and a biochemist brings a clinical rigor to formulation that most clean brands lack. Every product goes through efficacy testing alongside safety screening. The company has grown steadily through DTC and retail without selling to a corporate parent.
Ingredient Deep Dive
Plant-derived surfactants from coconut, corn, and other renewable sources. All formulas are free of sulfates, parabens, phosphates, chlorine, dyes, and animal-derived ingredients. EPA Safer Choice certified. Scored 9 because some products contain plant-derived preservatives and fragrance compounds that, while safe, add complexity to the ingredient list.
Certifications
EPA Safer Choice Leaping Bunny Cruelty-Free Hypoallergenic Vegan
Ownership & Independence
Puracy is co-founder-led by Paul Tracy and Sean Busch. The company has taken some growth capital to fund retail expansion but remains founder-controlled. Scored 9 on independence to reflect the outside investment while acknowledging the founders retain control.
VC Funding Note
Has accepted growth capital for retail expansion, but founders retain operational control.
Key Products
- Natural Multi-Surface Cleaner
- Plant-Based Laundry Detergent
- Natural Dish Soap
- Organic Baby Shampoo
- Natural Stain Remover
The Bottom Line
Puracy
9 Ingredients
9 Independence
Puracy was co-founded by a doctor and a chemist who were frustrated by the gap between "natural" marketing claims and actual ingredient safety. Every Puracy product is formulated from scratch with a focus on clinical safety data, not just natural-sounding ingredient lists.