10 Ingredients
10 Independence
Force of Nature
EPA-registered disinfectant made from salt, water, and vinegar. Nothing else.
Read Review Cleaning
Branch Basics
One concentrate replaces every cleaner in your home. Made SAFE certified.
- Founded
- 2012
- Headquarters
- San Antonio, TX
- Ownership
- Founder-owned by Marilee Nelson, Allison Evans, and Kelly Love
- Price Range
- $$$
10 Ingredients
10 Independence
Why We Trust This Brand
Branch Basics earns a perfect ingredient score because their formula has been independently screened by Made SAFE and passes EWG verification. The company remains entirely founder-owned with no VC investment, giving them full control over formulation. They have never reformulated for cost savings, and their ingredient transparency is total — no "proprietary blends" or hidden components.
Ingredient Deep Dive
Plant-based surfactants derived from coconut and corn, with mineral-based cleaning agents. The formula is free of fragrances (even "natural" essential oils), parabens, phthalates, formaldehyde, SLS/SLES, and every ingredient on the Made SAFE Banned List. Independently tested for over 500 known toxins.
Certifications
Made SAFE Certified EWG Verified Leaping Bunny Cruelty-Free
Ownership & Independence
Branch Basics is privately held and owned by its three co-founders: Marilee Nelson, Allison Evans, and Kelly Love. The company has not accepted venture capital and has no corporate parent company. Decision-making remains with the founding team.
Key Products
- The Concentrate
- Premium Starter Kit
- Laundry Kit
- Bathroom Kit
- Oxygen Boost
The Bottom Line
Branch Basics
10 Ingredients
10 Independence
Branch Basics is built on a radical premise: you need exactly one cleaning product. Their plant-and-mineral-based concentrate dilutes to different strengths for every cleaning job — all-purpose spray, bathroom cleaner, streak-free glass cleaner, foaming hand soap, laundry detergent, and even produce wash.