10 Ingredients
10 Independence
Force of Nature
EPA-registered disinfectant made from salt, water, and vinegar. Nothing else.
Read Review Cleaning VC-Backed
Blueland
Tablet-based cleaners. Buy the bottle once, refill with dissolvable tablets forever.
- Founded
- 2019
- Headquarters
- New York, NY
- Ownership
- Founder-led by Sarah Paiji Yoo
- Price Range
- $$
8 Ingredients
7 Independence
Why We Trust This Brand
Blueland has genuinely disrupted the cleaning industry by eliminating single-use plastic. Their tablet format is not a gimmick — it works. The ingredients are EPA Safer Choice certified, and the company is transparent about every component. The lower independence score reflects their significant venture capital funding, though the founder remains at the helm.
Ingredient Deep Dive
Plant-derived surfactants, mineral-based cleaning agents, and citric acid form the cleaning base. Free of parabens, ammonia, phthalates, chlorine bleach, and petroleum-based ingredients. EPA Safer Choice certified. Scored 8 because the tablet format requires some binding agents and stabilizers that, while safe, are more processed than the simplest clean brands.
Certifications
EPA Safer Choice Leaping Bunny Cruelty-Free Cradle to Cradle Certified
Ownership & Independence
Blueland has raised over $35 million in venture capital from investors including Justin Timberlake and the founders of Warby Parker. Sarah Paiji Yoo remains CEO but the board includes investor representatives. Scored 7 to reflect the significant VC presence, though the company has not been acquired by a corporation.
VC Funding Note
Has raised $35M+ in venture capital. Founder remains CEO but investors have board representation.
Key Products
- Clean Essentials Kit
- Laundry Tablets
- Dish Soap Tablets
- Toilet Cleaner Tablets
- Hand Soap Tablet Refills
The Bottom Line
Blueland
8 Ingredients
7 Independence
Blueland sells cleaning products as dissolvable tablets. You buy a reusable bottle once, then drop in a tablet and add water. The result is a fully functional all-purpose cleaner, bathroom cleaner, glass cleaner, hand soap, laundry detergent, or dish soap — without ever buying a single-use plastic bottle again.