9 Ingredients
10 Independence
Innersense Organic Beauty
Clean haircare that salon professionals actually use. USDA Organic ingredients.
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ATTITUDE
EWG Verified across their entire line. Carbon-neutral and family-owned.
- Founded
- 2006
- Headquarters
- Montreal, QC, Canada
- Ownership
- Family-owned, privately held
- Price Range
- $$
10 Ingredients
10 Independence
Why We Trust This Brand
ATTITUDE is the gold standard for brand-wide ingredient safety. EWG Verified across every product they make is an extraordinary commitment that requires rigorous screening of every ingredient in every formula. Add in carbon-neutral operations, family ownership, and 18+ years of independence, and you have one of the most trustworthy brands in the entire clean product space.
Ingredient Deep Dive
Every product is EWG Verified — the entire ingredient list of every formula has been screened and approved. Plant-based and mineral-based actives. No carcinogens, endocrine disruptors, or reproductive toxins per EWG criteria. Free of SLS/SLES, parabens, phthalates, formaldehyde, and artificial fragrances. Perfect 10 because the EWG-wide verification is the highest standard available.
Certifications
EWG Verified (All Products) Carbon Neutral Leaping Bunny Cruelty-Free PETA Certified Vegan CarbonFree Certified
Ownership & Independence
ATTITUDE is family-owned and privately held, based in Montreal, Canada. No venture capital, no corporate parent, no acquisition by a beauty conglomerate. After 18 years in business, the company has chosen to remain independent.
Key Products
- Super Leaves Shampoo
- Sensitive Skin Body Wash
- Little Leaves Kids Shampoo
- Oceanly Face Cream
- Laundry Detergent Eco-Pouches
The Bottom Line
ATTITUDE
10 Ingredients
10 Independence
ATTITUDE is a Canadian company that has done something almost no other brand has achieved: EWG Verified certification across their entire product line. Not just their flagship product. Not just their "clean" sub-line. Everything they make — from shampoo to baby care to laundry detergent to sunscreen — carries the EWG Verified seal.