9 Ingredients
10 Independence
Innersense Organic Beauty
Clean haircare that salon professionals actually use. USDA Organic ingredients.
Read Review Shampoo
Acure
Performance-driven clean beauty at drugstore prices. 100% vegan.
- Founded
- 2009
- Headquarters
- Los Angeles, CA
- Ownership
- Privately held, founder-operated
- Price Range
- $
8 Ingredients
10 Independence
Why We Trust This Brand
Acure makes clean haircare accessible to everyone, not just people who can afford $30 shampoo. Their ingredient standard is genuine — no greenwashing at scale. Available in mainstream retail at drugstore prices while maintaining truly clean formulations. The company has stayed independent and founder-operated since 2009.
Ingredient Deep Dive
Plant-derived surfactants, cold-pressed argan oil, organic moroccan oil, pumpkin seed oil, and botanical extracts. Free of parabens, sulfates, silicones, mineral oil, petrolatum, and formaldehyde. Scored 8 because the affordable price point requires some processing aids and mild preservatives that are safe but add complexity.
Certifications
100% Vegan Leaping Bunny Cruelty-Free USDA Organic Ingredients
Ownership & Independence
Acure is privately held and founder-operated. The company has grown through mainstream retail distribution (Target, Whole Foods) without selling to a beauty conglomerate. Fully independent with no corporate parent.
Key Products
- Curiously Clarifying Shampoo
- Mega Moisture Shampoo
- Ultra-Hydrating Conditioner
- Vivacious Volume Shampoo
- Seriously Soothing Conditioner
The Bottom Line
Acure
8 Ingredients
10 Independence
Acure proves that clean haircare doesn't have to cost a fortune. Available at Target, Whole Foods, and most grocery stores, Acure offers a full range of shampoos, conditioners, and treatments at prices that compete with conventional drugstore brands.