Follow the Money
Who Really Owns Your "Natural" Products?
The brands you trust might not be who you think they are. We follow the money so you don't have to.
The Corporate Family Tree
Six Corporations. Dozens of "Indie" Brands.
These parent companies own the "natural" brands lining your shelves. The same corporations making chemical cleaners, bug spray, and industrial detergent also sell you "plant-based" alternatives under different names.
Unilever
10 brands- Seventh Generation
- Schmidt's
- SheaMoisture
- Dr. Squatch
- Living Proof
- Love Beauty and Planet
- Paula's Choice
- Tatcha
- REN (shut down)
- Dermalogica
SC Johnson
4 brands- Mrs. Meyer's
- Method
- Ecover
- Babyganics
Procter & Gamble
2 brands- Native
- Mielle Organics
Colgate-Palmolive
2 brands- Tom's of Maine
- Hello Products
Clorox
1 brand- Burt's Bees
Estee Lauder
1 brand- Aveda
Deep Dives
Featured Ownership Research
Tap to reveal who really owns each brand. Then read the full story.
Who Really Owns