Stay in the Know
One email per week. Brand spotlights, buyout alerts, and the ingredient research we're doing behind the scenes. Written by parents, for parents — and anyone else who's tired of reading the fine print alone.
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Weekly brand spotlights and buyout alerts
What You'll Get
Weekly Brand Spotlight
Every week, we do a deep-dive on one brand. The full story — who founded it, who owns it now, what's actually in the products, and whether it deserves a spot in your home.
Buyout Alerts
When an indie brand gets acquired, you'll know before the marketing spin starts. We break down what the acquisition means, how it might affect the product, and what to switch to.
New Brand Reviews
Be the first to know when we add a new brand to the database. Full scores, ingredient analysis, and our honest take — delivered before it hits the site.
What We'll Never Do
Sell your email
Your email address stays with us. We will never sell, rent, or share your information with anyone. Not brands. Not advertisers. Not "partners."
Spam you
One email per week, on the same day, at the same time. No surprise promotions, no "just checking in," no holiday sale blasts. Unsubscribe with one click anytime.
Recommend products we don't trust
Every product in our newsletter has been personally reviewed and scored. We will never recommend something just because it pays a higher affiliate commission. Our credibility is worth more than any referral fee.