Browse by Category

Every category, every brand — researched, scored, and sorted so you can shop with confidence. Pick a category to see our trusted picks and the corporate-owned brands to avoid.

10

Household Cleaning

Non-toxic sprays, concentrates, and laundry detergents from brands nobody owns but their founders. Not Mrs. Meyer's (SC Johnson). Not Seventh Generation (Unilever).

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5

Deodorant

Aluminum-free deodorants that actually work — and aren't secretly owned by P&G or Unilever. Native and Schmidt's didn't make the cut.

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10

Shampoo & Conditioner

Sulfate-free, silicone-free shampoos from founder-owned brands. Not SheaMoisture (Unilever). Not Mielle (P&G). The real independents.

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8

Body Wash

Clean body washes from independently owned companies. Dr. Squatch just went to Unilever — here are the ones that are still indie.

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More categories coming soon — including skincare, sunscreen, baby products, and oral care. Each will follow the same dual-score methodology: ingredient safety and brand independence.

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