8 Ingredients
10 Independence
Acure
Performance-driven clean beauty at drugstore prices. 100% vegan.
Read Review Shampoo
Innersense Organic Beauty
Clean haircare that salon professionals actually use. USDA Organic ingredients.
- Founded
- 2005
- Headquarters
- Concord, CA
- Ownership
- Founder-owned by Greg and Joanne Starkman
- Price Range
- $$$
9 Ingredients
10 Independence
Why We Trust This Brand
Innersense is the rare clean haircare brand that has been adopted by professional salons — not as a compromise, but as a preference. Founded by industry veterans who knew both the conventional and clean worlds, they built products that perform at salon level with genuinely clean ingredients. The company is founder-owned after nearly 20 years in business.
Ingredient Deep Dive
Formulas built on USDA Organic ingredients including aloe vera, coconut oil, jojoba, and botanical extracts. Free of sulfates, silicones, parabens, phthalates, mineral oil, petroleum, and synthetic fragrances. Uses plant-based alternatives to silicones for slip and shine. Scored 9 because some products contain naturally-derived preservatives and mild surfactants needed for performance.
Certifications
USDA Organic Ingredients Leaping Bunny Cruelty-Free B Corp Certified
Ownership & Independence
Innersense is privately held and founder-owned by Greg and Joanne Starkman since 2005. No venture capital, no corporate parent. After nearly 20 years, they have chosen to remain independent rather than sell to a beauty conglomerate.
Key Products
- Hydrating Cream Shampoo
- Color Awakening Hairbath
- Quiet Calm Curl Control
- Harmonic Healing Oil
- Pure Inspiration Daily Conditioner
The Bottom Line
Innersense Organic Beauty
9 Ingredients
10 Independence
Innersense Organic Beauty was founded by Greg and Joanne Starkman, who spent decades in the conventional beauty industry before deciding to create a genuinely clean haircare line that salon professionals would actually want to use.