Body Wash

Alaffia

Fair trade body care from Togo. Community-empowering shea butter products.

Founded
2004
Headquarters
Olympia, WA
Ownership
Founder-owned, B Corp
Price Range
$
8 Ingredients
10 Independence

Why We Trust This Brand

Alaffia combines clean ingredients with a genuine social mission. Their fair trade shea butter supply chain directly empowers women's cooperatives in Togo, and the company reinvests in education and maternal health. The products are affordable, widely available, and free of the worst offenders in personal care. B Corp certified since 2011.

Ingredient Deep Dive

Ingredient Safety 8/10

Fair trade unrefined shea butter or virgin coconut oil as the base, combined with plant-derived surfactants, aloe vera, and botanical extracts. Free of parabens, phthalates, synthetic fragrances, and mineral oil. Scored 8 because some formulas use mild synthetic preservatives needed for shelf stability at the affordable price point, and some products contain naturally-derived fragrances.

Certifications

B Corp Certified Fair Trade Certified Leaping Bunny Cruelty-Free Non-GMO Project Verified

Ownership & Independence

Independence 10/10

Alaffia is founder-owned and operated as a Certified B Corporation. The company has not been acquired by a beauty conglomerate and has no venture capital investors. Community empowerment, not shareholder returns, drives business decisions.

Key Products

  • Everyday Shea Body Wash
  • Everyday Coconut Body Wash
  • Beautiful Curls Defining Gel
  • Shea Butter Hand & Body Lotion
  • Neem Turmeric Natural Shampoo

The Bottom Line

Alaffia

8 Ingredients
10 Independence

Alaffia is a B Corp and Fair Trade certified company that sources its core ingredient — unrefined shea butter — directly from women's cooperatives in Togo, West Africa. The company was co-founded by Olowo-n'djo Tchala, who grew up in Togo, and Prairie Rose Hyde.

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