The 6 Best Non-Toxic Cleaning Products (Actually Independent)
We tested and scored 10+ cleaning brands. These 6 are truly non-toxic AND independently owned.
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In-depth product roundups, brand ownership investigations, and head-to-head comparisons. Everything you need to shop with confidence.
The 5 Best Natural Deodorants That Actually Work
Aluminum-free deodorants from truly independent brands that actually keep you dry. Tested, scored, and ranked.
Read ArticleWho Really Owns Your 'Natural' Cleaning Products?
Mrs. Meyer's, Method, Ecover, and Seventh Generation are all owned by two companies.
Read ArticleNative Deodorant Isn't Indie — Here's What to Use Instead
Native was bought by Procter & Gamble in 2017 for $100M. Here are 5 truly independent alternatives.
Read ArticleBranch Basics vs Blueland vs Force of Nature: Which Is Best?
Three popular non-toxic cleaning systems compared head-to-head on ingredients, independence, and price.
Read ArticleThe Best Clean Shampoos That Are Actually Independent
Sulfate-free, silicone-free shampoos from founder-owned brands. Not SheaMoisture. Not Living Proof.
Read ArticleYour 'Natural' Shampoo Is Probably Owned by Unilever
SheaMoisture, Living Proof, Love Beauty and Planet — all Unilever. The full corporate family tree.
Read ArticleThe Best Natural Body Washes (From Brands You Can Trust)
Non-toxic liquid body washes from truly independent brands. Scored for safety and ownership.
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